Hybrid Research Solutions

Business moves fast. You need a market research partner who can help with carrying out scientific market research to support market penetration.

Overview

We combine research methodologies in order to achieve cost-efficient and time-effective solutions that match each of our client’s specific needs.

Our teams of qualitative and quantitative specialists work collaboratively to design and deliver mixed methodology research that drives results. Our in-house survey and data collection teams, use state-of-the-art software to offer custom-made data collection and visualisation. Our qualitative researchers bring unique insights that help you understand and measure change

Market Research

Business moves fast. You need a market research partner who can help with carrying out scientific market research to support market penetration.

Market Analysis

We carry out market analysis that helps our clients keep pace with the latest trends through an in-depth understanding of the market forces and competitive landscape changes. We therefore carry out:

Competitive Intelligence

It is important to know what your competitors are doing and identify ways to differentiate and improve your competitive position. This is done by:

Competitor profiling
Competitive benchmarking
Competitor activity monitoring
SWOT analysis

We’re doing our part in that regard with greener practices that don’t harm the environment.

Consumer Research & Insights

Understand the ever-evolving needs of your customers and anticipate emerging trends to best leverage opportunities and win the market.

We carry out:

Brand insights
Market segmentation
Customer satisfaction and loyalty analysis
Customer satisfaction and loyalty analysis
Concept testing
Pricing research
Campaign effectiveness and measurement

Virtual Market Research

We have a suite of virtual market research tools that provide our clients with the flexibility to get the best results. We also provide professional moderators for the projects. Through every step, a Fieldwork expert will be there to make sure everything goes smoothly.

Web surveys

We help our clients design and carry out unique and functional web surveys using our advanced techniques.

We offer:

Complete designing and programming of the questionnaire
Integration of skip patterns, complex routings & other design features
Custom screen layout with multimedia files
Links to your sample, from a database or from a 3rd-party sample provider
Customizable invitation options
Full testing opportunities

Telephone Research

When focusing on niche audiences, at times they are often not accessible through online panels. When this is the case, we recommend using a telephone approach. Through this, we can deliver high quality structured data, at a fast turnaround.

CATI

We collect detailed and reliable data through our CATI services; our experienced team of interviewers and state-of-the-art technology are ready to take on any CATI research assignment. We have an unrivaled ability to retrieve high quality B2C and B2B data from major and niche markets throughout both Africa and globally.

Online research

Online surveys are generally the most effective, and cost efficient method of collecting quantitative market research data. We have access to over 50 million people worldwide and can interview a wide range of business and consumer audiences. We know the difference between panel profiles and are constantly finding ways to make sure the data is genuine and good quality.

Hybrid Research Solutions