Hybrid Research Solutions
Business moves fast. You need a market research partner who can help with carrying out scientific market research to support market penetration.
Overview
We combine research methodologies in order to achieve cost-efficient and time-effective solutions that match each of our client’s specific needs.
Our teams of qualitative and quantitative specialists work collaboratively to design and deliver mixed methodology research that drives results. Our in-house survey and data collection teams, use state-of-the-art software to offer custom-made data collection and visualisation. Our qualitative researchers bring unique insights that help you understand and measure change


Market Research
Business moves fast. You need a market research partner who can help with carrying out scientific market research to support market penetration.
- Go-to-market strategy
- Partner identification and selection
- Market landscaping
- Market share measurement
- Market sizing
Market Analysis
We carry out market analysis that helps our clients keep pace with the latest trends through an in-depth understanding of the market forces and competitive landscape changes. We therefore carry out:
Competitive Intelligence
It is important to know what your competitors are doing and identify ways to differentiate and improve your competitive position. This is done by:
- Competitor profiling
- Competitive benchmarking
- Competitor activity monitoring
- SWOT analysis
We’re doing our part in that regard with greener practices that don’t harm the environment.

Consumer Research & Insights
Understand the ever-evolving needs of your customers and anticipate emerging trends to best leverage opportunities and win the market.
We carry out:
- Brand insights
- Market segmentation
- Customer satisfaction and loyalty analysis
- Customer satisfaction and loyalty analysis
- Concept testing
- Pricing research
- Campaign effectiveness and measurement
Virtual Market Research
We have a suite of virtual market research tools that provide our clients with the flexibility to get the best results. We also provide professional moderators for the projects. Through every step, a Fieldwork expert will be there to make sure everything goes smoothly.

Web surveys
We help our clients design and carry out unique and functional web surveys using our advanced techniques.
We offer:
- Complete designing and programming of the questionnaire
- Integration of skip patterns, complex routings & other design features
- Custom screen layout with multimedia files
- Links to your sample, from a database or from a 3rd-party sample provider
- Customizable invitation options
- Full testing opportunities